Over the years, many “consumer oriented” bicycle stores have appeared in Santa Barbara. Yet it wasn’t until 1997, when Dave Lettieri opened FasTrack Bicycles, that serious road cyclists found a shop that could match their unique passion and address their specialized needs. 

We find and build niche brands into global lifestyle leaders through innovative design and marketing. From fashion-oriented to outdoor, athletic to casual, our brands meet the specific needs of different groups, activities, jobs and individuals. The only thing we don’t cater to is the ordinary.

Santa Barbara Running is a locally owned and family operated specialty running store established in 2003 by Joe DeVreese and his wife, Monica DeVreese. With locations in both Santa Barbara and Goleta, we offer runners, walkers and joggers with the best performing running products while providing exceptional service to meet all of your fitness needs. Our staff members are all passionate runners trained to provide a comprehensive treadmill gait analysis and are committed to giving top-notch personal customer service. By having runners helping runners, we can relate to any and all running issues you may encounter as well as offer guidance on your goals and training regimen. We truly care about helping everyone, from the professional athlete to the weekend warrior, excel in achieving his or her fitness goals.

Surf n Wear’s The Beach House has been serving the spirit and romance of surfing since 1962. The shop first opened in Summerland, CA just four miles from The Queen of the Coast, Rincon Point. Needless to say, the shop was closed when the surf was up. Over 50 years later we’re still serving the same surfers and their families, although we don’t close for waves these days.

After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).

Cotton clothing was being used for sweaty, stretchy power yoga and seemed completely inappropriate to Chip, whose passion lay in technical athletic fabrics. From this, a design studio was born that became a yoga studio at night to pay the rent. Clothing was offered for sale and an underground yoga clothing movement was born. The success of the clothing was dependent on the feedback from yoga instructors who were asked to wear the products and provide their insights.

The Gainey Vineyard is part of a large, sustainable farming operation owned and run by the Gainey family for the past 50 years. The Home Ranch, the largest of the three Gainey ranches in the Santa Ynez Valley, is 1800 acres. It is comprised of 100 acres of vineyards, an Arabian horse operation, 1000 acres of rangeland upon which beef cattle feed on native grasses, and 600 acres farmed primarily to organically grown fruits and vegetables.

Patagonia gives employees throughout its worldwide operations a number of interesting opportunities to support environmental work.

• Ventura Store Hours:
• Mon-Sat: 10am-6pm
• Sunday: 11am-5pm

Tucked away in the historic San Marcos Courtyard, Armada Wine & Beer Merchant offers guests a neighborhood hangout, a space to explore wine and beer from around the globe while enjoying good company and catching a good buzz.

Landing in Santa Barbara from opposite ends of the west coast, proprietors, Tucker Huget & Jaime Heer, have fallen head over heels for the craft beverage industry and the culture and people it encompasses. They invite you to embark on a trip throughout some of the best wine regions in the world right from Armada’s downtown Santa Barbara digs. Exploring wine and beer at Armada provides locals and visitors a great opportunity to stumble across something interesting and new or sip something familiar.

A Father & Son Team
 
Jim and Jaime Dietenhofer are a father & son team with a passion for quality beer. Both businessmen and entrepreneurs, they’ve grown their companies on hard work and quality products. Jim raised his family in the Santa Ynez Valley along with wife Judie, and have enjoyed its natural beauty and the character of its inhabitants for years. Starting this business has been a dream of the Dietenhofers for some time, and they feel fortunate to provide patrons the quality that they deserve. Jaime’s wife Meighan and sons Anders and Gray are also key supporters of the operation.
 
Figueroa Mountain Brewing has focused on producing top tier beers from day one. They attribute that to not only the necessity for the highest quality ingredients, but the same expectations for their staff.
 
BUELLTON TAPROOM:

• 45 Industrial Way
• Buellton, CA 93427
• Hours: Mon-Thurs 1pm-9pm and Fri-Sun 11am-9pm

 
SANTA BARBARA TAPROOM:

• 137 Anacapa St, Suite F
• Santa Barbara, CA 93101
• Hours: 11am-11pm Daily

 
LOS OLIVOS TASTING ROOM AT “THE COTTAGE”:

• 2446 Alamo Pintado, Suite C
• Los Olivos, CA 93441
• Hours: 11am-9pm Daily

Telegraph’s beers are specifically crafted to pair well with food. Santa Barbara is the culinary heart and soul of California’s South-Central Coast, benefiting from an abundance of rich agricultural valleys just over the Santa Ynez hills. Enjoy our beers with fresh seafood, grilled meats, and strongly flavored cheeses. Better still, pack Telegraph’s ales in your backpack and enjoy our region’s perfect weather along with a wonderful meal al fresco.

CMC Rescue, Inc. is an employee-owned company that’s garnered a strong and loyal following among its users. Globally recognized as a leading manufacturer of rescue and work-at-height equipment, its employee-owners are loyal believers too. Company founder Jim Frank remains active with standards development, product design and training, while nearly 10 percent of the company’s 75+ staff actively serve as rescue team volunteers in their local communities. CMC Rescue employee-owners share a pride in product quality, value and workmanship, but above all, service to rescue workers striving to save a life.

Serving the Santa Ynez Valley since 1977

Kevin was born in Kuwait, with family roots in New York and a childhood growing up in several countries. Life began in the darkroom every day after high school, followed by college studies in astronomy. For Kevin it’s all about the feeling, as he creates an emotional connection in images that range from quiet and still to explosively dynamic. A commercial advertising photographer, Kevin returned recently from St Lucia – creating a new global ad campaign for American Express and Delta. To him every assignment is an opportunity to create something extraordinary, and have a lot of fun. Kevin has won numerous awards including Archive International’s July 2016 The Angle Page 4 200 Best Ad Photographers, Best of Show in the APA National Awards, and a close second place in the sixth grade spelling bee. His commercial clients include American Express, Delta,The North Face, Nike, Patagonia, Oakley, Black Diamond, Adobe, FedEx and many others worldwide.

Lolë is active wear inspired by well-being | Come to the Lolë Atelier Santa Barbara and participate in free Meet-ups, workshops, and more.

Santa Barbara Adventure Company is the premier adventure travel outfitter on the central coast while serving thousands of guests every year.

LEARN TO DIVE AT OUR SSI PLATINUM PRO DIVE CENTER
The Platinum Pro Dive Center Rating is the premier rating in the dive industry. It signifies our commit

Description

• 92 DEGREE, 12’ DEEP, IN-DOOR POOL.
• WE GUARANTEE YOU’LL LIKE IT. You will enroll in the most comprehensive and FUN training program available.
• PERFECT SAFETY RECORD. We are proud of our perfect safety record. During the past 35 years, over 7,000 students and 90,000 dives.
• EXPERIENCE & EXPERTISE Our instructor’s are among the best in the world. Trained by Curt Wiessner, SSI Instructor Certifier and former NAUI Instructor trainer.
• PATIENCE. Our instructor’s will work with you and help you out every step of the way.
• CONTINUED SUPPORT. Our Travel Center and Specialty Courses are designed to keep you diving after you get certified.

Dave Johnson is one of the lucky ones, who gets to do what he loves and get paid for it. The UCSB graduate’s chosen profession is operating Progressive Surfboards, a big wave’s break from Hollister and South Fairview, his business since 1975.

Since then, he’s been fortunate to have chased beach breaks and point breaks all over the Good Land, in between reincarnations of the popular retail and custom surfboard shop.

Movement Boardshop has proven essential to residents of Isla Vista by saving them time and providing them with a tangible experience, being located just minutes from their backyards and giving them the opportunity to visit the store with ease.

Cape Cod native Jason Feist was a product of the ’80’s surf resurgence. He got his 1st board at age 10 and learned to surf alongside the Sullivan and Zavorskas Brothers, Matt Richards, Brendan McCray, Steve Esterbrook, Seb Frawley, Tripp Taylor and many more. After graduating Nauset High School in 1991 he moved to California and began shaping in 1997. Fast forward to the present. Now he has a shop and shaping room in downtown Santa Barbara and if you paddle out at any of the point breaks in the Santa Barbara area, you’ll see that most of the best surfers in the water are riding J7s.

Clyde Beatty Jr. is known for his surfing, shaping and his glassing, in fact Clyde is considered to one o f the first to use epoxy resins on surfboards. When it came to glassing Clyde Beatty was on the creative edge. Clyde first learned how to surf in 1964 at California Street in Ventura. He was in the fifth grade at the time. His first surfboard was a Duke Kahanamoku pop-out made in Ventura, his parents bought it for him. While going to University High School in Pacific Palisades during the latter part of the 60’s Clyde was a team rider for the Hobie / Blue Cheer surf shop in Santa Monica. Mike Perry was the shaper at Blue Cheer and had an influence in Clyde’s shaping. Clyde learned by watching Mike shape a lot of boards including the ones he rode for Blue Cheer. The Blue Cheer factory is where Clyde learned to shape and glass. Being around Mike Perry, and watching glassers like Wayne Miyata gloss and pin line and Bob Petty laminating. Bob was the man who could power when it came to laminating. Clyde’s first board that he shaped was also air brushed by him, using a spray enamel can. While learning the ropes in board manufacturing, Clyde was a 4A surfer the equivalent of an ASP pro.