After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).
Cotton clothing was being used for sweaty, stretchy power yoga and seemed completely inappropriate to Chip, whose passion lay in technical athletic fabrics. From this, a design studio was born that became a yoga studio at night to pay the rent. Clothing was offered for sale and an underground yoga clothing movement was born. The success of the clothing was dependent on the feedback from yoga instructors who were asked to wear the products and provide their insights.
1% for the Planet is about coming together, and they believe that forging connections between businesses and nonprofits is a critical aspect of solving the global environmental challenges we face. The nonprofit sector fills a unique and critical role, and the 1% for the Planet model and mission are focused on unleashing the incredible power that is possible when businesses support and engage with these impactful nonprofits.